In many parts of the world, fruits are commonly used in savory dishes. However, cooking with fruits is still quite new in Japan.

On Friday, October 20th, 2017, Promar hosted “Wild Blueberry Reception and Buffet” at the Embassy of Canada introducing cooking ideas and methods for wild blueberries. A total of 150 people were in attendance at the reception. In the past, Promar used to host a symposium to present research studies on health benefits of wild blueberries. This year, however, Promar decided to revamp the event and invited a renown Canadian chef, Alain Bossé, to present new and creative ways of using wild blueberries in desserts and savory dishes. Alain is known for creating dishes with locally sourced fresh produce and he created a 15-course meal using wild blueberries for this special occasion. Along with the delicious food, informational session was provided where attendees learned about basic facts and health benefits of the fruit, latest harvest situation, and the work of the Wild Blueberry Association of North America (WBANA). Promar had a successful event and received positive feedback from the attendees.

Promar Consulting represents Japan office for the Wild Blueberry Association of North America. The company’s promotion team plans and manages promotional activities to support the association and expand its market in Japan. Japan’s import volume of frozen and dehydrated wild blueberry has been increasing since Promar began working with the association in 2015.

Wild Blueberry Association of North America Japan Website http://www.wildblueberry.jp/